The story of my logo
Every line in my logo stands for something: where I come from, what I do, and how I work. Hover over a number, or tap it, to see that part of the mark.
Reading the mark
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Two anvils
Look at the outline and you will see two anvils standing back to back, their horns pointing out. My family are Luhars, ironsmiths, and the anvil is where our work has always begun.
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M and M
The iron outline is a letter M, and traced inside it in copper is a second one. Mayur and Makwana: my own name, and the family name I carry.
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The pen nib
Rising through the centre is a pen nib. The other half of my work is writing, about technology, India and the world.
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The tilak
The red mark at the centre sits where a tilak sits on the forehead: a blessing before any work begins. It also glows like an ember, the heat a forge needs before metal can be shaped.
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Where it all meets
Every line runs down to one point, where the nib meets the anvil. That is where I work: where software meets the shopfloor.
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Hammered, not polished
The iron keeps its hammer marks. Things made by hand show how they were made, and I would rather show the work than hide it.
Three colours, three materials
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Iron
The raw material of the shopfloor. Weight, strength, and things built to last.
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Copper
The colour of metal in the fire, and of the wire that carries current. Craft and technology in one metal.
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Tilak red
The colour of the tilak and of the forge's heat. Used once, at the centre.
Want the longer story? Read Son of Vishwakarma: why I build software for the shopfloor.